DMS ExchangeTM, part of the DMS proprietary martech stack, is a vertical-agnostic marketplace that links advertising clients with publishers to connect customers and prospective customers with brands at scale.


PROVIDING CONSUMER OPTIONALITY

By Connecting Advertisers And Publishers At Scale

A self-service marketplace, DMS Exchange makes it easier and faster to connect high-intent, comparison-shopping consumers with the brands that support their needs.

  • Provides optionality for consumers by bringing publishers and advertisers together at scale
  • Advertisers define their target audiences and marketing budgets, and they’re instantly connected with high-intent consumers ready to take action
  • Approved publishers select the campaigns that best match their audience criteria
  • DMS database of 150 million consumers is leveraged to enhance lead quality and advertisers’ conversion rates
  • Real-time performance feedback helps advertisers and publishers optimize performance

DMS EXCHANGE FOR ADVERTISERS

Providing Immediate Access To
High-Intent Consumers

DMS Exchange streamlines launch timelines, providing advertisers with immediate connections to high-intent consumers and a real-time performance feedback loop to automatically optimize campaigns based on advertiser KPIs.

  • Leverages DMS owned-and-operated websites and pre-established relationships with DMS-approved, compliant publishers
  • Simplifies the management of high-intent customer acquisition campaigns by providing fast access to high-quality, vetted publishers
  • Helps advertisers tap into and manage multiple sources to support diversification and optimization strategies

DMS EXCHANGE FOR PUBLISHERS

Streamlining The Monetization Process

DMS Exchange attracts the highest-quality publishers by providing free and seamless connections to a pool of advertisers.

  • Publishers simply select the campaigns that best match their audience profiles
  • Prices are set by advertiser bids, with publisher price floors established
  • Pre-ping functionality lets publishers evaluate profitability at the most granular levels, de-risking campaign testing
  • Real-time performance feedback helps publishers optimize performance and hone in on the campaigns that provide the greatest monetization opportunities
  • DMS Exchange leverages the DMS operationalized compliance and billing processes to further simplify campaign operations for publishers

Engage Your
Audience
At Scale

Sign Up To Advertise On DMS Exchange

DMS Exchange is a vertical-agnostic marketplace that links advertising clients with publishers to connect customers and near customers with brands at scale.

Are you a publisher? Click here to sign up as a DMS Exchange publisher.

Marketing Insights From The DMS Team