High-Performance Insurance Advertising. At Scale.

DMS InsuranceTM connects the nation’s leading insurance providers and agents with customers and near customers.

Matching High-Intent Consumers With Insurance Agents & Providers

DMS Insurance represents a comprehensive suite of products that deliver customers and near customers to our nation’s largest auto, home, health and life insurers and their respective agent pools. Our proprietary advertising exchange places branded ads in front of high-intent consumers at precisely the right times and places in their insurance buying journeys to encourage action.

  • Custom audience building with granular filters for precise buying control
  • Inquiry verification and consumer qualification scoring in real time
  • Closed-loop reporting and automated yield analysis
  • Unparalleled campaign management support

Technology-Enabled & Data-Driven Insurance Advertising

The DMS toolset provides insurance shoppers with easier access to options, promotions and savings while helping our insurance advertiser clients connect with high-intent consumers interested in their products and services. Our toolset consists of our:

DMS Supports Top Insurance Providers & Agents

DMS Insurance supports the digital performance advertising needs of the largest auto, home, health and life insurance providers. From enterprise-level services, including advertising and salesforce management, to agent-based support offered through ZipQuote, DMS Insurance helps the insurance industry scale customer acquisition efforts and write more policies while providing unprecedented process and performance transparency.

Agent-Centric Insurance Performance Advertising

ZipQuote helps insurance agents convert digital prospecting efforts into written policies with consistent and reliable digital performance advertising. Deploying proprietary consumer-behavior modeling, predictive analytics and advertising technology, ZipQuote engages consumers at the peak of their insurance buying intent.

  • User-friendly, self-service platform that makes campaign optimization easy
  • Spend more time writing policies, less time searching for prospects
  • Real-time campaign performance measurement
  • Integrates with most CRMs
  • Supported by the ZipQuote expert advice team

Operationalized Compliance Delivers Peace Of Mind

DMS Insurance employs a diversified, multichannel digital media strategy, dominated by internal, owned-and-operated traffic. Because we understand the highly regulated environment of the insurance industry and the importance of how insurance brands are represented, we invested heavily in proprietary and third-party monitoring tools. Our industry-leading processes are supported by in-house legal and compliance teams.

Connect With
Your Audience
At Scale

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Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.