A Technology Stack Designed For Pure-Play Performance.

At Digital Media Solutions® (DMS), we know people and processes only triumph when they have absolute confidence in their foundational technology. Relying on the expertise of our award-winning technology team members, we develop and continually enhance our proprietary, industry-leading marketing technology to help ensure measurable, persistent success.

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Tracking Is At The Forefront Of Our Performance Marketing.

The heartbeat of Digital Media Solutions, DMS TRAX is our proprietary, end-to-end technology platform that connects and tracks our campaigns, providing transparency and a single source of truth regarding performance metrics. Industry-leading in its monitoring, analysis and optimization capabilities, DMS TRAX allows us to better understand consumers, effectively engage target audiences in digital media and directly measure marketing results.

  • Charts robust consumer engagement with experience-driven matching engines to reach consumers when they’re most likely to take action
  • Aggregates buying power to affordably access digital media at scale

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People-Based Marketing Drives Results.

People-based marketing leverages an understanding of audience desires to deliver the right message at the right moment.

  • Taps into demographic, psychographic and behavioral insights to understand audience profiles and intent
  • Results in personalized messaging that drives conversions

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Award-Winning Lead Management System With Robust Reporting Capabilities.

Integrating data from disparate marketing systems to provide a holistic view of marketing performance, Sparkroom centralizes marketing and lead data to boost ROI.

  • Award-winning, cloud-based SaaS technology licensed by a long roster of performance marketing teams
  • Highly customized to fit each marketer’s specific needs
  • Process-based automation and consolidated triggering of nurturing campaigns
  • Gathers, translates and reformats data produced from multiple sources to provide holistic campaign views

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DMS DEPLOYS PROPRIETARY TECHNOLOGY BUILT TO REVEAL AND MAXIMIZE OPPORTUNITIES THAT AMPLIFY PERFORMANCE.