Digital Media Solutions® (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers. By linking our first-party data asset and our proprietary tech stack with our expansive digital media reach, we are able to deploy insights and signals across digital channels to get the right message to the right person at the right place and time to boost advertising ROI for our advertiser clients.
Through the investment of billions of dollars in media spend since the inception of DMS, we grew and continue to enhance our first-party data asset of consented and known consumers.
Our proprietary, end-to-end advertising technology suite was developed in-house by DMS and is continually advanced to meet the targeting, tracking and optimization needs of our team, our advertiser clients and our publisher partners.
At DMS, we tap into our data signals to target high-intent audiences where they spend their time and when they are ready to take action. Our expansive digital media reach, encompassing social media, search, display and programmatic, email, connected TV and Aimtells, touches approximately 70% of U.S. adults.