Technology-Enabled, Data‑Driven

Digital Performance Advertising

Digital Media Solutions® (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers. By linking our first-party data asset and our proprietary tech stack with our expansive digital media reach, we are able to deploy insights and signals across digital channels to get the right message to the right person at the right place and time to boost advertising ROI for our advertiser clients.


DMS First-Party Data Asset

Through the investment of billions of dollars in media spend since the inception of DMS, we grew and continue to enhance our first-party data asset of consented and known consumers.

  • Insights and signals put the right message in front of the right consumer at the right time and place
  • Audience knowledge creates value for consumers by allowing us to serve relevant ads and provide easier access to options, promotions and savings
  • Consumer intelligence enhances marketing ROI for advertiser clients by identifying, engaging and converting high-intent consumers

DMS Proprietary Technology

Our proprietary, end-to-end advertising technology suite was developed in-house by DMS and is continually advanced to meet the targeting, tracking and optimization needs of our team, our advertiser clients and our publisher partners.

  • DMS proprietary technology connects advertisers with publishers and consumers, tracking digital performance advertising data in real time and offering valuable insight into campaign performance
  • Sophisticated AI and BI interprets consumer signals to understand audiences and predict behaviors
  • DMS Voice integrated telephony system offers enhanced connectivity and efficiency alongside end-to-end transparency and measurability
  • The DMS suite of SaaS technology, including AimtellTM for re-engagement marketing, MastodonTM for click campaigns, Sparkroom® for lead management and campaign attribution and ZipQuote the marketing needs of insurance agents, supports the messaging, engagement, monetization and measurement needs of top digital advertisers

DMS Expansive Digital Media Reach

At DMS, we tap into our data signals to target high-intent audiences where they spend their time and when they are ready to take action. Our expansive digital media reach, encompassing social media, search, display and programmatic, email, connected TV and Aimtells, touches approximately 70% of U.S. adults.

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Start Today By Contacting DMS

Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.