DMS Education is a proven industry leader in higher education lead generation, matching schools with high-intent prospective students at scale on a performance-based model. Since 2002, DMS Education has been widely recognized as a thought leader in education performance marketing, successfully navigating the evolving higher education lead generation landscape while helping schools compliantly and consistently fill their seats.
At DMS Education, we understand that each institution is unique, and so are its prospective students. Our highly customizable approach enables us to collaborate to pinpoint your ideal audience. Whether it's based on demographics, interests or behaviors, we’ll help you tailor your outreach for maximum impact. With DMS Education, you gain access to a powerful suite of premium products and a multitude of targeting options, complementing and supplementing your internal marketing strategies.
Our comprehensive higher education lead generation strategy revolves around an extensive portfolio of owned-and-operated, content-rich websites. These education-focused sites attract students actively seeking educational opportunities. We also harness the power of our extensive media reach, addressing over 70% of U.S. adults, to reach potential students wherever they are via high-quality media channels, including paid search, email and social. Our advanced algorithms and targeting capabilities ensure that your institution's offerings are matched with high-intent prospective students that meet your exact specifications.
With DMS Education, our offerings extend far beyond standard higher education lead generation. From our exclusive branded clicks platform to our warm transfers, our team will work with you to find the solution that best meets your objectives.
Because we understand the highly regulated environment of the higher education industry and the importance of how brands are represented, we’ve invested heavily in proprietary and third-party monitoring tools. We have prioritized & operationalized compliance across everything we do to offer brand-safe digital prospective student engagement opportunities. In-house legal and compliance teams support our industry-leading processes.
