Comprehensive & Cost-Effective Higher Education Marketing Solutions

DMS Education offers all-in-one higher education marketing solutions, driving enrollment growth through high-intent lead generation, all-inclusive agency services and cutting-edge lead management software.

Since 2002, DMS Education has been widely recognized as a thought leader in education and performance marketing. We offer scalable, reliable higher education marketing strategies, efficiently and effectively maximizing enrollment marketing and management results.

High-Intent Education Lead Generation

DMS Education is an industry leader in matching schools with high-intent students who enroll and graduate. Leverage the power and scope of DMS Education premium products to drive enrollment via countless targeting possibilities, complementing and supplementing your internal marketing efforts.

DMS Education uses an extensive portfolio of owned-and-operated, education-focused properties and a diversified, high-quality, multichannel media mix to match high-intent students with higher education institutions.

Full-Service Higher Education Marketing Agency

The DMS agency team leverages higher education marketing and media buying expertise across DMS to develop, execute and optimize integrated, cross-channel marketing campaigns for our clients. We create strategies that connect with tightly defined audiences to build brand awareness, boost engagement and drive conversions.

Our comprehensive agency services cover everything from vendor management and paid search to search engine optimization (SEO) and social media management. We'll create a customized marketing strategy that aligns with your institution's goals, enabling you to achieve more while doing less.

Proprietary, Cutting-Edge Education Lead Management Software

Offering custom campaign management plus end-to-end measurement tools, Sparkroom provides lead management, marketing automation and marketing analytics functionality. Centralizing marketing and lead data, Sparkroom is designed to make its users more efficient and informed to enhance marketing decisions and boost ROI.

Sparkroom is an award-winning, cloud-based SaaS technology platform that maximizes higher education marketing results. From sophisticated lead-hygiene capabilities to robust multidimensional reporting on data from disparate sources, Sparkroom enables higher education marketers to streamline lead management efforts and scale success.

Operationalized Compliance Delivers Peace Of Mind

DMS Education employs a diversified, multichannel digital media strategy dominated by internal, owned-and-operated traffic. Because we understand the highly regulated environment of the education industry and the importance of how brands are represented, we invested heavily in proprietary and third-party monitoring tools. In-house legal and compliance teams support our industry-leading processes.

Meet The DMS Education Team

Lead Generation


Cliff Libby
Cliff Libby
EVP Strategy & Business Development
Carrie Burton
Carrie Burton
SVP, Education
Dave Davis
Dave Davis
SVP Call Center Marketing
Lindsay Monack
Lindsay Monack
VP Client Services
Marybeth Fry
Marybeth Fry
Senior Account Manager,
Client Services
Monisha Wimberly
Monisha Wimberly
Account Manager,
Client Services
Doug Freiss
Doug Freiss
Operations Manager
Melissa Johnson
Melissa Johnson
Senior Media Planner
Laura Montes de Oca
Laura Montes de Oca
Campaign Manager, Education

Agency


Cliff Libby
Cliff Libby
EVP Strategy & Business Development
Jeff Meola
Jeff Meola
Vice President Managed Services
Jennifer Caviness
Jennifer Caviness
Account Director Managed Services

Christianna Lee
Christianna Lee
Account Manager
Kelly Add Gremli
Kelly Ann Gremli
Account Manager
Edward Goldblatt
Edward Goldblatt
Media and Operations Manager

Sparkoom


Cliff Libby
Cliff Libby
EVP Strategy & Business Development
Trish Dillon
Trish Dillon
VP Technical Operations
David Villamere
David Villamere
Director, Product Management

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Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.